Marketing
and Brand

Today’s CMO wins with two keys: A customer journey strategy that incorporates the customer voice, value, and experience... And, a team that knows how to integrate and create a single view of the consumer across the entire enterprise. LifeRoading can help you strengthen your brand's performance by understanding and developing new strategies and programs that drive today's purchasing behaviors, whether your organization is business-to-business or business-to-consumer. 

+ Marketing strategy and planning
+ Branding and positioning
+ Customer experience planning
+ Internet and social media marketing
+ Innovation and product strategies
+ Business development and partnerships

Strategy
and Planning

The world moves at breakneck speeds these days, and the pressures for short-term returns often conflict with longer-term goals. Whether you're an established public company, growing start-up, non-profit or government organization, having the right strategy, especially in turbulent times, matters more than ever. LifeRoading works with senior leaders in organizations on corporate and departmental planning, developing new business models, innovation and major transformation initiatives. Our work has led to new products, new businesses, and uncovered hidden opportunities for new growth.

+ Business planning, models, and
   opportunity analysis
+ Growth and expansion strategies
+ Business transformation and
   change management
+ Mergers and acquisitions support
+ Start-up strategy and planning

Communications
and Public Relations

In a world increasingly driven by soundbites and tweets, trust and credibility are constantly under assault. Research shows that trust in virtually every institution – from business and media, to government and non-profits – remains at an all-time low, with a key reason being the growing disconnect between brand and reputation. LifeRoading can help organizations develop communications strategies and programs that are authentic and effective in reaching the stakeholders that hold your reputation in their hands.

+ Strategic communications planning
+ Reputation management
+ Issues and crisis communications
+ Social and cause marketing
+ Media and analyst relations
+ Internal communications & employee engagement

Organization and Personal Development

Organizational Resiliency goes beyond traditional organizational development. It is built through constant dedication to purpose; driven by relationships, communication and employee engagement. Research shows that only 33% of employees are engaged with their job and organizations, driven in large part by a lack of understanding for an organization's purpose (why you're in business, not what you do). Employees that have purpose show 64% higher levels of fulfillment in their work, have 20% longer tenure, and are 48% more likely to be promoters of their company. Leveraging strengths, group dialogue and individual development initiatives, LifeRoading enables organizations to develop cultures of purpose, trust and accountability.

     + Organizational assessments and analysis
     + Process improvement
     + Team dynamics and facilitation
     + Leadership development
     + Executive and life coaching