Executable Strategy.

Kurt Lewin, the pioneering social psychologist spent his career advancing the idea that 'nothing is as practical as a good theory'. Not only is this something we passionately believe, but practice every day in the work we do for our clients.

We're not just thinkers, we're really good doers. We like to call it "practical strategy".

Understand the Audience.

Knowing our customers, influencers, and audiences lies at the core of business. With the breathtaking pace of change, today's "consumer/customer journey" is chaotic and complex. To stay connected and competitive, brands and their audiences have to be engaged in a continuous exchange of information and experiences.

Every assignment, project or task we undertake with our clients first starts with getting a deep understanding of the audience we're trying to reach.

What are their underlying needs and motivations? What are the micro-moments these consumers encounter, and how does the brand show-up during those times?

Having clarity of the consumer journey before we start has time and again proven to be the key in helping us develop the most effective strategies and programs for clients.

We've Been You.

Our people have been you, so we understand many of the complex problems, challenges, and opportunities you face. We've been CMOs, CCOs, senior operations, and other leaders within business. And we've done this for both large companies and big startups. Over two decades of successes and failures working in various industries and businesses have taught us valuable lessons in what works and what doesn't, and it always seems to come down to that ability to execute.

Through it all, our people have earned world-class reputations for building value, real results, and helping our clients succeed in an increasingly competitive, connected, and chaotic world.

Success Starts with Purpose.

Whether you're launching a re-branding campaign, communicating during a crisis, or rolling out a new employee development program, success hinges on the the belief, support, and execution by your people. And it all starts with knowing your purpose.

Purpose is not what you make or do... it's why you do it. Your organization's purpose must be deeply ingrained in all employees. Purpose goes far beyond a mission or vision statement, social good program, or branding. Purpose has to be the foundation for day-to-day decisions and actions. It's about understanding why you're in business, aligning employees around it, and then getting them to practice it each day.

The work we do for our clients is often driven by helping executives define and articulate the organization's purpose, and then using that as the cornerstone for developing strategies and programs.

Cathy Bamji, BCC, GCDF
President &
Managing Partner

Cathy has worked with leaders and their teams for over two decades. A dedicated systems-thinker, she began her career in the banking industry where she helped pioneer Total Quality Management across the enterprise, and specialized in process management, team facilitation and measurement.

Using a unique combination of big-picture thinking and root-cause analysis Cathy works with leaders and their teams to understand and improve organizational performance. Her personal commitment to and passion for helping others improve the work they do has driven her to seek work with a wide variety of clients. Her breadth of experience enables her to be present in a state of constant change and to methodically work teams and individuals through a process of analyzing their current state, envisioning their future and implementing the required changes to successfully close performance gaps.

Known for her deep listening, astute observations and collaborative style, Cathy  leaves clients better prepared to face future challenges.